Senior Product Designer
Turning complex systems into products people can actually use.
8+ years designing digital products across logistics, SaaS, fintech, and mobile environments. I help teams understand users, navigate complexity, and build products that create value for both people and businesses.
I've always been more interested in understanding people than designing screens.
My background in Communication and Psychology taught me to ask better questions, challenge assumptions, and understand how people make decisions.
Over the years, that curiosity evolved into a career designing products, workflows, and systems that help people accomplish real-world goals.
I enjoy working on ambiguous problems, collaborating across disciplines, and turning complexity into clarity—whether that's a logistics operation, a financial product, a checkout experience, or a tool used by teams every day.
I sit at the intersection of Product, Design, Research, and Data. Close enough to each that I can run a usability test on Monday, defend a roadmap trade off with an engineering lead on Tuesday, and pull my own funnel data out of Mixpanel on Wednesday. I'm not the designer who lives in pixel perfect Figma files. I'm the one who makes sure the team is solving the right problem, with the right data, before anyone opens Figma at all.
Selected work
How I approach complex systems, product decisions, and user experience.
Mercado Libre: building a logistics network from the ground up
Designing tools and workflows that helped power Mercado Libre's last-mile delivery operation across LATAM.
Jimdo: improving a mature conversion funnel
How research, experimentation, and incremental improvements increased conversion in an already high-performing checkout experience.
BlackRock: simplifying complex financial decisions
How usability testing, information design, and data visualization reduced complexity in a highly regulated financial product.
What it's like to work with me
“Lu is always thinking from the user's perspective and invites the whole team to learn from them.”
– Developer, Jimdo
“She's super organized and makes handoffs seamless. Her Figma files are the gold standard.”
– Product Designer, Jimdo
“Lu is proactive and always curious. She makes sure everyone's aligned before moving forward.”
– Engineer Manager, Jimdo
Beyond the work: how I think
Understanding people has always interested me more than designing screens.
Over the years, that curiosity led me to write about empathy, communication, storytelling, and the role they play in creating products that people can actually understand and use.
Why empathy isn't optional in UX
Empathy isn't about being nice—it's about understanding context. In this article, I explore how curiosity, observation, and better questions help uncover real user needs and lead to better product decisions.
UX Writing: don't leave it for last
Products tell stories, whether we design them intentionally or not. This article explores why content deserves a seat at the table from day one, and how words shape clarity, trust, and user experience.